Intel Reignites Its Signature 'Bong' With Help From K-Pop Band Aespa and Popular Creators

A 4-note sound sparks a celebration of digital creativity and enduring sonic branding

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Some sounds just stick, like Goldfish‘s time-tested jingle or McDonald’s signature mark of satisfaction, “ba-da ba-ba-baaa.” Intel has its own notable “bong” sound, which the company is updating in a new campaign that celebrates its own sonic branding.

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