Instead of Just Ads, Equinox Made Crazy Luxe Products That Tell Their Own Story This New Year's

W+K dreams up the Commitment Collection

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So, you put on a few pounds over the holidays. What would it take to entice you to work off that festive flab at high-end fitness club Equinox?

How about a sweatsuit stitched together from surgical scrubs? Or cologne infused with the DNA of a marathoner? Or would lipstick made from the pages of the Washington Post put a smile on that kisser as you hit the treadmill?

Those unusual items are featured in “Commitment, a Collection by Equinox,” the chain’s latest provocative campaign from Wieden + Kennedy in New York.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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