Instagram Refreshes Logo, Becoming Instagram Instead of gnstagram

Designer Mackey Saturday explains

Headshot of Tim Nudd

Instagram has a new logo, and it's lovely. In particular, the "I" at the beginning looks more like an "I," but the company kept a script-style font (a nod to the brand's love of all things nostalgic) and generally cleaned it up a bit. Designer Mackey Saturday worked with Instagram on it, and explains more here:

I had the opportunity to work with the fantastic team at Instagram to create their new logo. It has been a long time coming, and I'm honored to share the result with you. It was always essential that the design maintained everything that we've all grown to know and love about Instagram while creating a logotype that was more refined, durable, and that positioned the brand for expansion. Looking to the past to inspire the future, the script connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape.

Some more images from Mackey after the jump.

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@nudd Tim Nudd is a former creative editor of Adweek.