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CANNES, France—When talking about experiential at the Cannes Lions Festival of Creativity, Instagram’s installations should be at the top of your list.
Always a festival highlight, the social media platform worked with world-renowned artists, like Adweek Creative 100 honoree Es Devlin, to create stunning installations. This year, Instagram worked with Amsterdam glass artist Germans Ermičs to create “Where the Rainbow Ends,” a prismatic light installation that mimics rainbows.
The structure stands at Facebook Beach at Cannes Lions, just a stone’s throw from the water, and is covered in rainbow-gradient, mirrored panels.
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