Inside WeTransfer’s New Ad, and Its Intriguing Approach to Creativity

Plus, we finally figure out how it makes money

Maker Mac Premo stars in file transfer site WeTransfer’s latest piece of work, “The Bunt Machine.” In it, we follow Premo as he creates a bunt machine for his baseball-loving daughter—a surprisingly short adventure—before deciding he wants to turn this process into a film production, complete with lots of collaborators.

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@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.
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