Inside WeTransfer's New Ad, and Its Intriguing Approach to Creativity

Plus, we finally figure out how it makes money

Maker Mac Premo stars in file transfer site WeTransfer’s latest piece of work, “The Bunt Machine.” In it, we follow Premo as he creates a bunt machine for his baseball-loving daughter—a surprisingly short adventure—before deciding he wants to turn this process into a film production, complete with lots of collaborators.