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Having debuted nearly 20 years ago, the Halo franchise is one of the most established in video game history. That’s both its biggest strength and biggest weakness when it comes to marketing a new installment of the game.
Each new installment and each new marketing campaign supporting it must live up to the expectations of its predecessors, which is a tremendously high bar given the fact its advertising from agency network McCann has been as iconic as the titles.
As
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