Inside Interbrand's Unique Text-Based Visual Designs for the PyeongChang 2018 Olympics

Scheme relies heavily on Hangul, the Korean alphabet

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Branding the Olympics for a global audience is one of the world’s most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand, the global brand consultancy. And its work has been unique indeed—largely because, for the first time, the visual designs were built largely from words and letters.

The visual look of the PyeongChang Olympics is based on letters from Hangul, the Korean alphabet, which was created in the 15th century by Sejong the Great, the fourth king of Joseon-dynasty Korea.



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