Inside Interbrand's Unique Text-Based Visual Designs for the PyeongChang 2018 Olympics

Scheme relies heavily on Hangul, the Korean alphabet

Branding the Olympics for a global audience is one of the world’s most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand, the global brand consultancy. And its work has been unique indeed—largely because, for the first time, the visual designs were built largely from words and letters.