Inside Google: Read the footnotes

The really fun footnotes are in books that skip references to academic works in favor of behind-the-scenes controversy and rumor-mongering. A new book on Google and its competitors, The Search, written by former Industry Standard chief John Battelle, goes this route with a few citations. One of the more interesting footnotes aptly illustrates how obsessed Google is with controlling information. Battelle writes that co-founder Larry Page initially balked at giving him a final interview for the book unless he could review it and append a footnote to any mention of Google, co-founder Sergey Brin or himself.