CANNES, France—BBDO New York pulled off an incredible feat with its work for Sandy Hook Promise released last December. It tricked millions of viewers into believing they were watching a charming teenage love story unfold, when in fact a second storyline had a much darker tale to tell.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in