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I finally got around to watching this new Folgers ad from Saatchi & Saatchi last night. You know, the one with the army of glowing, criminally insane-looking sun-people who float in from the eastern sky at dawn and fan out across the land, brewing pots of Folgers, contorting in ludicrous dance numbers and singing a nutso song that goes, “Get up, get out of bed/You can sleep when you are dead!” The tagline is: “Tolerate mornings.”