Injured U.S. Skier Stars in New Ad, Thanks to a Tweet From Alex Bogusky

Liberty Mutual tells Heidi Kloser's story

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Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics ads are all about overcoming setbacks—to make a commercial about Heidi Kloser, the U.S. skier who was badly injured the day before the Sochi Games began.

USA Today has the story. "It was pretty much a no-brainer," says Bogusky, a fellow Coloradan and a big fan of Kloser's.

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