ING and JWT Amsterdam Resurrect Rembrandt With an AI-Powered Voice Clone

Painting lessons from the Dutch master, with a hand from Carnegie Mellon

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If you ever wanted to take a painting class from Rembrandt, it may now finally be possible.

To celebrate the 350 anniversary of the Dutch master’s death, financial firm ING and JWT Amsterdam are bringing a small piece of him back to life with a series of video lessons, titled “The Rembrandt Tutorials,” taught in his voice—or, at least, what a group of brilliant scientists and super powerful computers imagine his voice to be.

Launched Thursday at the Rijksmuseum in Amsterdam, the campaign is the culmination of a collaboration including art historians, the Dutch Language Institute, the University of Leiden, and the artificial intelligence wizards at Carnegie Mellon University here in the United States.

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