Infographic: How Retailers Subconsciously Sway Your Senses to Make You Buy More Stuff

Sight, sound, smell and even touch

Headshot of Tim Nudd

As you go about your holiday shopping, it's good to keep in mind that you're being manipulated in the extreme by retailers who've read every book and consulted every expert on the art of subconscious persuasion.

How, exactly? See the infographic below, which outlines how retailers target at least four of your senses—sight, sound, smell and touch—to sell you more stuff, and get you to pay more for that stuff.

The upside? They haven't subconsciously targeted your sense of taste yet. Give them time.

Click the infographic to enlarge.


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@nudd Tim Nudd is a former creative editor of Adweek.