Infographic: How Brands Became Selfie Obsessed

Charting the birth of a photo frenzy

Headshot of David Griner

If you still needed proof that selfies have taken over the Internet, here's a telling infographic about how brands went into pic-snapping overload in the past year.

To help promote the upcoming deadline for entries (Feb. 18) in The Shorty Awards' Best Facebook Campaign category, contest sponsor Unmetric decided to analyze how major businesses embraced the selfie in all its ego-stroking glory over the course of 2013. From Target and Samsung to Aflac and Beggin' Strips, all manner of brands created selfies or hosted selfie-centric promotions, with the numbers climbing steadily throughout the year. 

While relatively few of the branded selfies are truly compelling, a few worth noting are GoPro's image from a fan atop Mount Everest, shown above, and Samsung's #TogetherWeRise campaign, which created a massive mosaic of LeBron James out of selfies submitted by fans.


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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