Infographic: How Brands Became Selfie Obsessed

Charting the birth of a photo frenzy

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

If you still needed proof that selfies have taken over the Internet, here's a telling infographic about how brands went into pic-snapping overload in the past year.

To help promote the upcoming deadline for entries (Feb. 18) in The Shorty Awards' Best Facebook Campaign category, contest sponsor Unmetric decided to analyze how major businesses embraced the selfie in all its ego-stroking glory over the course of 2013. From Target and Samsung to Aflac and Beggin' Strips, all manner of brands created selfies or hosted selfie-centric promotions, with the numbers climbing steadily throughout the year. 



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in