Infographic: A Day in the Life of a Modern Marketer

Productivity vs. creativity differences in the morning compared with the afternoon

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No two days are the same in the modern world of marketing. There’s no typical 9-to-5 for these busy professionals. The Creative Group surveyed 400 full-time advertising and marketing managers and found the average workweek for a marketing pro is 40-49 hours, and many work weekends.

But productive doesn’t necessarily mean creative at certain times of the day.

Diane Domeyer, executive director, The Creative Group, advises marketing pros to set boundaries to have a healthy work-life balance, avoid multitasking and be mindful of energy vampires like email or social media that decrease productivity.

“To be productive and creative,

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This story first appeared in the March 9, 2020, issue of Adweek magazine. Click here to subscribe.