Infographic: The 24 Most Inspirational Company Mission Statements

Brands aim high, but do they deliver?

Headshot of Tim Nudd

Whatever they're actually selling, many companies are pretty high-minded when it comes to crafting their official missions statements. Sure, they provide a product or service—but they also, more often than not, want to make the world a better place (allegedly).

Insurance company Unum collects 24 inspirational company mission statements in the infographic below, and they offer some interesting takes on the brands' self-perception. Many of them—Warby Parker, Nike, Google, Facebook, Ikea—are right on brand. Others, like Chevron, are a bit more peculiar. And a few—Coca-Cola and McDonald's jump right out—are way more aspirational than the products perhaps deserve.

Unum doesn't put itself on the list, perhaps wisely. Its statement is: "Unum's mission is to be the leading provider of employee benefits products and services that help employers manage their businesses and employees protect their families and livelihoods."

Click the infographic to enlarge.

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@nudd Tim Nudd is a former creative editor of Adweek.