Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Whatever they're actually selling, many companies are pretty high-minded when it comes to crafting their official missions statements. Sure, they provide a product or service—but they also, more often than not, want to make the world a better place (allegedly).
Insurance company Unum collects 24 inspirational company mission statements in the infographic below, and they offer some interesting takes on the brands' self-perception. Many of them—Warby Parker, Nike, Google, Facebook, Ikea—are right on brand. Others, like Chevron, are a bit more peculiar.