Indie Filmmaking, Crowdfunding and Branding Collide in Scream: The Musical, The Movie

A former Thinkmodo creative turns director, producer, star and dealmaker

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Horror is known for its passionate fandom, and the Scream films are among the genre’s most widely celebrated franchises. Created by iconic writer-director duo Kevin Williamson and Wes Craven, the movies are full of metacommentary on the slasher sub-genre that Craven helped pioneer in the 1970s and ’80s.

Scream has gone on to inspire countless sequels and homages in its own right, not the least of which was 2022’s hilarious Scream: The Musical. The short film came from Sam Pezzullo, an alum of groundbreaking marketing and production shop Thinkmodo, which has since closed its doors.

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