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It's tough to find a cement commercial that's all it's cracked up to be, but India's Ambuja Cement has managed it with this amusing mockumentary starring an aging WWE wrestler.
The one-minute spot stars The Great Khali, and underlines the struggles that come with great physical strength: The muscle-bound man unveils his sensitive side while inadvertently knocking over walls, crushing ceilings and falling through floors.
All is solved by the end, though, with a little help from the client (whose logo incidentally features a muscle-man hugging a building).
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