Indians thrive despite questionable slogan

Does a dorky slogan doom a brand to failure? It hasn’t done so yet for the Cleveland Indians, whose fans have adopted “It’s Tribe Time Now” as their postseason war cry. I suppose it’s an advantage that you can shift the words around without losing the sense, as in “Now It’s Tribe Time” or “It’s Now Tribe Time.” Or it can be used as an exhortation, albeit one that sounds like a pregnant woman telling her mate it’s time to rush to the delivery room: “Tribe, It’s Time Now.”