This Indian Retailer's Ad Draws Praise for Its Modern Take on Arranged Marriage

The difference between a transaction and a partnership

A new clothing ad is making waves in India with a modern depiction of negotiations for an arranged marriage.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in