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The commercial below for a vaginal tightening cream called 18 Again is causing a backlash in India. The spot shows a wife singing "I feel like a virgin," while dancing around her husband in the infamous simulated sex of a Bollywood dance number, caressing phallic pillars along the way. Creams like this already exist in India (including something called Clean and Dry), and the most obvious immediate feminist critique points out that products like these are all about male satisfaction.
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