Incendiary goat heats up for Georgia Lottery


BBDO Atlanta's latest Georgia Lottery spot promotes the Red Hot Millions game. The idea is, the tickets are literally hot. Clearly, they have to do a visual pun on that. But they didn't stop at burning the hair off some guy's head and calling it an average lottery commercial. No. They added a goat—a goat named Kevin. Because goats are funny. And goats eat everything. Including Red Hot Millions lottery tickets, which causes them to breathe fire and shit steaming piles of money on your rug. The Georgia Lottery is the only lottery in the U.S. to enjoy 11 consecutive years of increased profits, so BBDO must know what us Georgians like. Apparently, it involves goats.

—Posted by Rebecca Cullers