In Uber's 'Romeo and Julio' Ad, Two Families Are Divided, But Gay Marriage Isn't the Issue

Spanish agency Shackleton modernizes a classic rivalry

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In Shakespeare’s Romeo and Juliet, we never learn why the Capulets and Montagues hate each other so much that they’re literally waging sword fights in the streets. Maybe it was a betrayal among business partners generations back, or simply an escalating showdown for influence in the leadership of Verona.

Luckily we do learn the secret to what’s dividing the two families of star-crossed lovers in Uber’s “Romeo and Julio” short film from Spain—specifically Seville, where their rivalry is about to come to a head.

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