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Still of a woman with a black turtleneck
Can you outrun an aunt's generosity? Maybe with the right shoes. Nike

Whether it’s in the U.S. or China, Nike is all about outrunning tradition, a message that usually comes in the form of powerful athletic anthems centered on overcoming social stigma or presumed limitations.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."