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If one wants to illustrate “hearty,” then the lumberjack/forest milieu is certainly one way to go. For pancake mix maker Kodiak Cakes, a big bear and plenty of beards in the Harmon Brothers’ short film for the brand lands right in the sweet spot.
The Utah-based social media ad agency previously brought us the infamous Squatty Potty campaign and the recent “Poop to Gold” giveaway. This time, the Harmon Brothers worked with a very real 1,300-pound Grizzly bear, all to make a short film about how the pancakes are healthy for the whole family.
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