In Its Latest Freewheeling Ad, Harmon Brothers Cast a 1,300-Pound Grizzly

Bear teams with lumberjack family in Kodiak Cakes' protein pancake message

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

If one wants to illustrate “hearty,” then the lumberjack/forest milieu is certainly one way to go. For pancake mix maker Kodiak Cakes, a big bear and plenty of beards in the Harmon Brothers’ short film for the brand lands right in the sweet spot.

The Utah-based social media ad agency previously brought us the infamous Squatty Potty campaign and the recent “Poop to Gold” giveaway. This time, the Harmon Brothers worked with a very real 1,300-pound Grizzly bear, all to make a short film about how the pancakes are healthy for the whole family.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in