In India, Tinder Unleashes a Bollywood-Inspired Appeal for Epic Adventure

The unknown is just a swipe away

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An epic love story! Who doesn’t want one?

Bollywood’s been selling them to us for years, so it’s apt that the music-infused film industry is where Tinder India gleans inspiration for its latest work.

“Start Something Epic,” by BBH India and directed by Bharat Sikka, stars indie musician and actor Kavya Trehan as a standard-issue Tinder woman, whose IRL romps through the streets are a metaphor for the fun encounters you can have when you swipe right.

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