In a Very Catchy Rap Music Video, Diet Dr Pepper Is Telling Customers to Treat Themselves

You won't be able to get the self-empowering jingle out of your head

Thanks to Parks and Recreation, we’re living in the Treat Yourself era. And Diet Dr Pepper is capitalizing on it in a new campaign encouraging people to do just that—with a rap that you won’t be able to get out of your head for days afterward.

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