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Impossible Foods, best known for the faux burgers it sells at grocery stores and through fast food chains like Burger King, has created a non-dairy milk substitute while continuing to work on plant-based alternatives to steak, bacon, fish and chicken.
The Silicon Valley-based startup, which has raised $700 million this year as its retail sales spiked, this week showed off the milk prototype that the company is developing.
Via a Zoom call with journalists on Tuesday, the company’s founder Pat Brown called existing milk substitutes “inadequate” and said that some people, including himself, drink them “grudgingly” for lack of better choices.
The Impossible milk, in a demo from the brand’s test kitchen, mixed into hot coffee without clumping and foamed up for a cappuccino-like topping to help make Brown’s point that plant-based alternatives must mimic animal products to break into the mainstream.
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