Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing

The company is also nearly doubling its R&D department, with the eventual goal of ending animal agriculture

Impossible Foods, which is looking to double its R&D staff, is working on a fake dairy milk prototype. Impossible Foods

Impossible Foods, best known for the faux burgers it sells at grocery stores and through fast food chains like Burger King, has created a non-dairy milk substitute while continuing to work on plant-based alternatives to steak, bacon, fish and chicken.

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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