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As Kenneth Hein mentioned over on BrandFreak, sports fans sit through the same commercials over and over at this time of year. During the baseball playoffs, the new "Cursor" ads for John Hancock, by Boston's Hill Holliday, are among those playing on a loop. The spots, which show people texting and instant messaging each other about their financial situations, are meant to have the same quiet, unassuming vibe as the agency's classic "Real life. Real answers" work for the client back in the '80s.
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