Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is that it's treated glibly—like in slasher films—or pushed to the sidelines of our communities. Mourning, even within a family, is an isolated act, quarantined from the rest of our lives.
It's a bit melodramatic, frankly.
There's a holiday tradition in New Mexico, where businesses and homeowners line sidewalks and driveways with lit votive candles inside brown paper bags.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in