Illinois lawyers using Lincoln, Obama in ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Illinois State Bar Association is trying to boost the perception of lawyers by carting around a big picture of Abraham Lincoln's face. Mobile ad trucks are arguably the least classy mass medium, better suited for local sandwich shops and the like, so this method essentially equates the bar's membership to baloney on rye. The Honest Abe mosaic, created by ad shop &Wojdyla, is made from images of more than 500 other lawyers from the Prairie State, including Barack Obama and Hillary Clinton.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in