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Friends and family may want to support a new parent, but their advice can be overwhelming and unhelpful. Wearable breast pump maker Willow is humorously addressing that disconnect by partnering with comedian and actor Iliza Shlesinger for a “Register for More” campaign led by brand strategy and creative agency ONA.
The effort centers on a 75-second ad where Shlesinger plays an expectant mom at a baby shower, sporting a crown as she sits on a throne-like chair surrounded by balloons and stuffed animals.
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