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We've been writing a lot about Ikea lately—its full store inside a banner ad, its rent-paying catalog, its throwback-futuristic home-theater systems. Here's another great idea to add to the pile—the chemical toilet that's much more than it appears. Ad agency 1861 United set up an average-looking Ikea Porta-Potty at last month's Milan Furniture Fair. But when you stepped inside, it wasn't average at all—it turned out to be a luxurious 200-square-foot Ikea bathroom, outfitted with all sorts of Ikea products.
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