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If you had any doubt that advertising has become an arms race of creative innovation, you need look no further than the top winners in this year’s Clio Awards.
The roster of honorees taking home the show’s top honor, the Grand Clio, highlights many of the brands and ideas that have challenged the concept of advertising as a field anchored in the 30-second TV spot. Content innovation, invention and bold stunts dominated Wednesday night’s awards show in New York City.
While
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