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Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging.
And even as today’s children are more digitally connected than ever before, the basic cardboard box still provides them with endless possibilities.
In its latest creative project, which debuted at Cannes Lions today, the Swedish company and its agency partners developed a new app that will help facilitate creative play by better empowering those kids to turn an old box into something completely new.
Meet the Ikea Toybox app.
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