Ikea's Cardboard Outdoor Posters Fold Down Into Moving Boxes

Take one and start packing

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Ikea and Leo Burnett in Toronto recently won a Gold Effie for this campaign featuring cardboard posters that folded out into moving boxes. Decorated with slogans like "Fill 'er up!" and "Take this box and stuff it," they were placed in strategic spots around Montreal in time for that city's Moving Day last July 1.

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