Ikea Wants You to Pee on This Ad. If You're Pregnant, It Will Give You a Discount on a Crib

Åkestam Holst's family-friendly new print work

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Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on.

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