Ikea Wants You to Pee on This Ad. If You're Pregnant, It Will Give You a Discount on a Crib

Åkestam Holst's family-friendly new print work

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on.