Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together

Luckily, there's help

Headshot of Tim Nudd

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can't Ikea? And the company does in these fun billboards, from German agency thjnk, that are themselves poorly assembled—to advertise the brand's assembly service. Such a simple idea.

Thjnk has been doing eye-catching Ikea work for a while, including one of our favorite out-of-home ads of 2014—the RGB billboard that ingeniously turned nine square meters of ad space into 27 square meters.

Via Ads of the World.

@nudd Tim Nudd is a former creative editor of Adweek.