Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together

Luckily, there's help

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can't Ikea? And the company does in these fun billboards, from German agency thjnk, that are themselves poorly assembled—to advertise the brand's assembly service. Such a simple idea.

@nudd Tim Nudd is a former creative editor of Adweek.
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