Ikea Sold a Product on a Global Scale by Tapping Into Local Values

In India and in the U.S., they connected with their consumer base’s preferences

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Ikea’s latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a subtle nod to the product. Both advertisements, each in slightly different ways, show how the ever-evolving family and social structures are crucial to capture visually in the marketing of home products.

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