Ikea Sold a Product on a Global Scale by Tapping Into Local Values

In India and in the U.S., they connected with their consumer base’s preferences

Catering to a specific regions preferences and culture can help make an ad soar. Ikea

Ikea’s latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a subtle nod to the product. Both advertisements, each in slightly different ways, show how the ever-evolving family and social structures are crucial to capture visually in the marketing of home products.

@lubelluledotcom Julian Vigo is an independent scholar, filmmaker, and writer. Her latest book is Earthquake in Haiti: The Pornography of Poverty and the Politics of Development (2015).