Ikea Planned This Loving Salute to Its Iconic Blue Bag Long Before the Balenciaga Stunt

A 30th birthday present for the Frakta

Ikea’s iconic blue 99-cent plastic Frakta bag has been in the news lately thanks to fashion house Balenciaga, which made a $2,145 leather version of it. But actually, Ikea was planning on tooting the Frakta’s horn this year anyway—on the occasion of its 30th birthday.