Ikea Piggybacks on Apple With Playful Ads for Its Wireless-Charging Lamp

Your iPhone X's new best friend

One of the great things about Ikea is that it’s not afraid to jump on current events and even have fun with other brands. So many market leaders are above that kind of thing—it’s an underdog strategy, mostly. But Ikea doesn’t just do it—it does it well.

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@nudd Tim Nudd is a former creative editor of Adweek.
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