Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Completing our Ikea trifecta (following the store inside a banner ad and the new Uppleva line of multimedia furniture), the Swedish chain just won a Yellow Pencil at the 2012 D&AD awards for a campaign designed to keep its annual catalog in Australian homes for longer stretches of time. Since the chain's furniture helps people save space, ad agency 303Lowe decided to offer monthly in-store redeemable "rent checks" to cover the 22-by-20 centimeters the catalog occupies in people's homes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in