Ikea Pays Rent on Portion of Your Home Its Catalog Occupies

Monthly checks redeemable in store

Completing our Ikea trifecta (following the store inside a banner ad and the new Uppleva line of multimedia furniture), the Swedish chain just won a Yellow Pencil at the 2012 D&AD awards for a campaign designed to keep its annual catalog in Australian homes for longer stretches of time.

AW+

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