Ikea Packages Instructions With Its Blue Bag on How to Cut It Into Other Useful Products

The many future lives of the Frakta

Ikea’s top designer spoke in Amsterdam this week about the company’s commitment to sustainability. Well, here’s a fun example. In Dubai, the retailer started including instruction kits with its iconic blue Frakta bag, showing people how to give it a second life—as a baby bib, an apron, a picnic mats or even a pet raincoat (!).

@nudd Tim Nudd is a former creative editor of Adweek.
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