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Ikea’s top designer spoke in Amsterdam this week about the company’s commitment to sustainability. Well, here’s a fun example. In Dubai, the retailer started including instruction kits with its iconic blue Frakta bag, showing people how to give it a second life—as a baby bib, an apron, a picnic mats or even a pet raincoat (!).
“We simply printed a set of lines on the inside of each Frakta bag, turning it from ‘just’ a bag into a product with endless possibilities.