Ikea or Death: Can You Tell the Difference?

Game pits Swedish furniture against metal bands

Pittsburgh ad agency Gatesman+Dave put together an online quiz called Ikea or Death that tests your knowledge of both Ikea products and heavy metal. The quiz gives you an ominous, Swedish-sounding word, and you choose whether it's the name of an Ikea product or a death metal band. (Most of the band names dropped here are black metal bands, but whatever.) It's way harder than you think. The tiny sliver of my Facebook feed who aren't posting about weddings or babies have picked up on this recently, and it's a fun way to kill a few minutes. Also, and I don't mean to brag here, but my final scorecard insinuated that I am either Ingvar Kamprad or Satan himself.

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