Ikea Made This Surreal, Mesmerizing Ad to Promote an Intriguing Upcoming Product Line

Teasing a collaboration with Hay

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Ikea rolls into an awfully strange space with its latest campaign.

As you may notice, there’s no furniture in this artsy ad for the Swedish furniture store, but there is an attractive glass orb that clack-clack-clacks across the parquet floor of an empty, sun-splashed, high-ceilinged apartment—so that's something.

Oh, the apartment doesn't stay empty for long, but you might not want to sign a lease after checking out the surreal action:

Whoa, what's with that melting monolith thingy? Paging HAL 9000! And how about that tornado smashing through the floor? Get the super up here stat!

Created by Copenhagen agency Nikextension in partnership with Barkas and Kuhl & Solvstrom, the esoteric minute-long film teases client's upcoming collaboration with Hay, the Danish furniture design company.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in