Ikea Lovingly Turned These 10 Children’s Drawings Into Actual Plush Toys

Winning designs will raise money for kids' charities

Headshot of David Griner

To help create this year's lineup of Soft Toys for Education, global retailer Ikea turned to crayon-wielding kids around the world.

The 10 winning entries have been recreated in loving detail by Ikea's toy designers, and the creations are now on sale as part of the chain's annual fundraiser. For each toy purchased, Ikea will donate one euro to children's education projects via Unicef and Save the Children.

Since launching the charity effort in 2003, the Ikea Foundation has donated more than $90 million to global children's causes.

Check out this year's winning submissions below:

Check out a video about the project here:


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."