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Ikea continues its playful responses to news about very expensive things with a fun take on Leonardo da Vinci’s Salvatore Mundi painting, which sold last week at auction for a staggering $450 million.
Check out the Ikea ad below, which the Swedish brand’s in-house Creative Hub whipped up for a social post, with help from ad agency Acne:
The amusing focus on affordability is something Ikea also played around with in its famous response to Balenciaga’s pricey version of Ikea’s iconic blue bag.
In a press release, Ikea noted that you could buy 15 million Billy Bookcases for the price of one Salvatore Mundi.
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