Ikea Gets Into the Wedding Business, Promising to Marry People via Webcam

They're only joking (kind of)

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If your dream wedding includes getting married via webcam, you should sign up for Ikea's newest service.

The Swedish furniture chain has launched "Wedding Online," a (somewhat) tongue-in-cheek site that lets users pick a theme and setting—beach, boat, circus, forest, rooftop—and then hold a remote virtual ceremony by live-streaming their heads (and those of their guests) on to pictures of easily assembled wedding bodies.

"It's love at it's simplest," says the launch ad. Which is true, in the same way that before the Internet, a drunken Vegas wedding with someone you just met was love at it's simplest.

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